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FordAutoShows.com Privacy Statement

 

 

1.  General Statement:

We respect your privacy and are committed to protecting it.  This privacy statement explains our policies and practices regarding online customer information and information collected at the Auto Show.  It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website or at the Exhibit, and how you can contact us if you have any questions or concerns.  It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you.  By using the site or engaging in Exhibit activities, you agree to the terms of this privacy statement. 

 

2.  Information About Our Organization and Website and General Data Collection Practices:

This Privacy Statement applies to www.FordAutoShows.com and information collected on Spec Pods and from various activities located within the Ford Exhibit at the Auto Show.  This website is administered by a third-party vendor on behalf of Ford Motor Company, Marketing, Sales and Service Division, 16800 Executive Plaza Drive, Dearborn, MI 48126. 

 

The business purpose of this website is to provide you the opportunity to obtain a bar code, use the bar code to participate in Ford Exhibit activities by swiping your bar code on Spec Pods, and if you allow the roaming photographer to take your picture and/or video, to access and share your videos and pictures.  This website also allows you the opportunity to request a test drive.

 

For added convenience, a select set of website features are accessible from web-enabled mobile devices as a mobile-optimized web experience.  These site features may be limited in functionality. 

 

Online Tracking Information

When you visit this site analytics providers may collect information about your online activity over time and across websites.

 

Because there is not yet a common understanding of how to interpret web browser-based “Do Not Track” (“DNT”) signals other than cookies, Ford Motor Company does not currently respond to undefined “DNT” signals to its US websites.

 

Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some functions or services on our sites.

 

See Sections 5 and 7 for more information.

 

3.  Personally Identifiable Information We Collect From You:

When you visit FordAutoShows.com or the Ford Exhibit at the Auto Show we will not collect any personally identifiable information about you unless you provide it to us voluntarily.  For purposes of this Privacy Statement, personally identifiable information is information that identifies you as an individual such as your name, street address, telephone number, and email address. 

 

Website visitors

If you opt not to provide us with personally identifiable information you can still access our website, however you will be unable to obtain a bar code in order to participate in Ford Exhibit activities and to access and share photos and videos of your activities, generate a digital souvenir or, for site visitors in the U.S., receive marketing or promotional materials including emails.   

 

Visitors that obtain physical bar codes cards at the Exhibit

Visitors to the Ford Exhibit who have not created an online profile may fill out a form to receive a physical bar code card.  If you opt not to provide us with personally identifiable information you will be unable to obtain a bar code, access and share photos and videos of your activities, request a test drive, or, for site visitors in the U.S., receive marketing or promotional materials including emails. 

Using Facebook pre-populate fields on the website

This website may allow you to populate certain fields on the registration form using Facebook Connect.  If you choose to utilize this tool, you allow us to access your Facebook information that is publicly available (e.g., name, Facebook ID, profile picture), information that you have made publicly available, and information you “Allow” the website to access.  For more information regarding Facebook's privacy practices including connecting with an application on Facebook, see the Facebook privacy policy at www.facebook.com.  Ford Motor Company does not own or operate the Facebook platform.  If you click "Allow," the website will have access to the aforementioned information, and will collect and store information such as your Facebook ID, name, city, and email address as applicable. 

                                                                                                                                                

Our primary goal in collecting personally identifiable information from you is to provide you the functionality and services that you need to have a meaningful and customized experience while using the website and Exhibit features. 

 

4.  How We Use the Personally Identifiable Information We Collect:

Personally identifiable information collected for site visitors in the U.S. may be used to:

·       Fulfill a website or Exhibit visitor’s request (e.g., to receive a bar code and participate in Ford Exhibit activities, access and share videos and photos of your activities, test drive request, brochure fulfillment, lead generation, send marketing or promotional materials including emails or other information) 

·       Respond to your comments or requests for information

·       Meet a request for or to develop new products or services

·       Make the user experience more customer friendly

·       Develop new and improved products, services and marketing

·       Contact you if necessary in the course of processing or shipping an order for products or services

·       Generate analytics that improve our website or Exhibit layout, content, product offerings and services

·       Compile user data that is stored in our corporate database and may be used for marketing and other purposes

·       Match personal data collected here with data about you that we collect through other sources

·       Comply with legal requirements

Personally identifiable information collected for site visitors in Canada will be used by Ford Motor Company and its suppliers to provide you with souvenirs and other items you request.

 

5.  Other (Non-Personally Identifiable) Information We Collect From Visitors:

FordAutoShows.com and the Ford Exhibit collect other “non-personally identifiable information” from visitors.  This means that we do not track these items on an individual basis that identifies the visitor, but rather gather and collect this information on an aggregate or anonymous basis that includes all visitors to the website and the Ford Exhibit.  Non-personally identifiable information includes for the website tracking the site pages that are visited or the amount of time spent on our site, and for the Exhibit the number of interactions with Spec Pods and activities, and in what order.  

 

If you visit this website using a mobile device, we collect additional non-personally identifiable information which may include the type/model of the mobile device viewing the site and the mobile device’s service provider and operating system.

 

Our primary goal in collecting non-personally identifiable information from you is to be able to perform website and Exhibit metrics that allow us to improve the functionality.     

 

On the website, we may use session and persistent “cookies,” session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as Google Analytics) to collect aggregate or other non-personally identifiable information about website visitors.  An explanation on collection methods and how they work is included in Section 7 - Methods to Collect Information, below.   

 

Google is independently owned and operated, and data collected by Google is subject to its privacy policy.  We encourage you to review the Google privacy policy at http://www.google.com/privacy.html and Google’s How Google uses data when you use our partners' sites or apps (located at www.google.com/policies/privacy/partners/) so that you can understand how the data is collected, used and shared. 

 

6.  How We Use the Aggregate or Non-Personally Identifiable Information We Collect:

Non-Personally identifiable information collected may be used to:

·  Compile aggregate and statistical data to help in website and Exhibit design and to identify popular features

·  Measure site and Exhibit activity to allow us to update them to better meet user wants and needs

·  Provide you website content that may be of interest to you based on pages visited and items viewed

·  Make the visitor experience more customer friendly

·  Develop new and improved products, services and marketing       

 

We utilize non-personally identifiable information for the purpose of performing analytics on the user’s experience. This analysis:

·  Is performed on an aggregate level and does not identify you or your information personally

·  May involve the use of a third-party vendor acting on our behalf

·  May be combined with data collected by third parties at other Exhibits or on other websites, apps and across devices

·  Is performed in order to improve our website, Exhibit and the user experience

·  May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites

 

7.  Methods to Collect Information:

A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences.  There are a couple different types of cookies.

 

A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.

 

A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them.  Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.   

 

This site may use third-party click tracking analytics tools (such as Google Analytics) to capture clickthrough statistics.  These parties may collect information about your use of the site and across different sites and mobile apps, and across devices over time. 

 

FordAutoShows.com may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times.  Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address.  

 

This website may generate a “session log” when you visit our site.  We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used.  The only data gathered is the Internet Protocol (IP) address from which you came, the website that referred you, the pages you visited and the date and time of those visits.  

 

Users may be directed to FordAutoShows.com via banner ads or site links.  Ads or site links that are placed by FordAutoShows.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or links.  They do not collect personally identifiable information from the user.   

 

8.  Sharing Your Information:

We do not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.

 

Personally identifiable information that U.S. visitors provide to us in the course of using our site features or requesting a product or service through this website or at the Exhibit may be gathered and stored in one or more of our corporate databases and, for site visitors in the U.S., be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services. 

 

For U.S. visitors, we may share personally identifiable information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries.  Our “family of companies” is the group of companies related to us by common control or ownership.  We share information within this “family” as a normal part of conducting business and offering products and services to our customers. 

 

For U.S. visitors, personally identifiable information that you provide may be shared with our authorized dealers.  This is necessary, such as, in order to honor your request for a test drive, price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business.  The dealer is not restricted in their use of your data.    

 

We may share personally identifiable information with vendors, contractors or partners in the normal course of business.  Vendors, contractors or partners who have access to your personally identifiable information in connection with providing services for us are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for us.             

 

Metrics may be shared with other Ford Motor Company websites or subsidiaries or affiliates. 

 

We will disclose your personally identifiable information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.

 

9.  Access To and Control Over the Use of Your Information:

 To correct or update your personally identifiable information contact us at

 

Telephone
800-392-3673
800-232-5952 (TDD for the hearing impaired)

Available
Monday-Friday, 8:00 a.m. - 8:00 p.m. EST and Saturday, 9:00 a.m. - 5:30 p.m. EST


Mailing Address
Ford Motor Company
Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126

 

so that we may be able to process your changes.  We will use reasonable efforts to correct any factual inaccuracies in your information.      

 

The scope of access available for this request is for information stored in the database that holds the data for this website and Exhibit.  Any personally identifiable information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.

 

10.  Security of Your Information:

Safeguarding information of visitors to our website and Exhibit is important to us.  While no systems, applications or websites are 100% secure, we use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration. 

 

Vendors, contractors or partners who have access to your personally identifiable information in connection with providing services for us are required to keep the information confidential.

 

Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for us.

11.  Processing of Personal Data:

By visiting this website or Exhibit and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally --- including to the United States – in accordance with this Privacy Statement.  Therefore, by visiting this site or Exhibit and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations.  Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.

 

12.  Links to Other Sites:

FordAutoShows.com provides links to other websites.  We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information.  FordAutoShows.com is not responsible for the privacy statements, content or data handling practices on other websites.    

 

13.  Children’s Privacy:

We do not knowingly intend to collect personally identifiable information from children under 13 years of age. 

 

If a child has provided us with personally identifiable information a parent or guardian of that child may contact us at the phone number or mailing address listed in section 14 if they want this information deleted from our records.  We will then make reasonable efforts to delete the child’s information from the database that stores the information. 

 

14.  Contacting Us:

If you have any questions, comments or concerns about this privacy statement or privacy practices, or have any questions regarding the contents of this website please contact us at

 

Telephone
800-392-3673
800-232-5952 (TDD for the hearing impaired)

Available
Monday-Friday, 8:00 a.m. - 8:00 p.m. EST and Saturday, 9:00 a.m. - 5:30 p.m. EST

Mailing Address
Ford Motor Company
Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126


We are committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data.  We will be happy to respond to your questions and comments. 

 

15.  Privacy Statement Effective Date and Revision Days:

Occasionally we may update the privacy statement in order to reflect any changes to the website or Exhibit or our privacy practices.  If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.         

 

The effective date of this privacy statement is January 9, 2017.   

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